The campaign was our first push into video and included a feature edit as well as shorter vignettes that were posted daily on social. i guided the tone of each video clip and made sure that they had the right balance of narrative and product. gifs showcasing the campaign’s storyline and complementing the video clips were also posted daily on social. These assets relied heavily on imagery and campaign copy to tell the story of starting your day with richer poorer. lastly, A landing page was created to tell the campaign narrative first, sell product second.
