In Spring of 2021, JustFab launched their Brand Ambassador collection featuring Ayesha Curry.  the goal of this campaign was to appeal to and attract a slightly younger and new audience. We wanted to show our customers that they could wear this period inspired collection and not feel like they were wearing a costume, but instead feel like they were a unique version of themselves.

I laid out the art direction for what the photography, branding, color usage, typography and layout should look like for the look and feel of all assets across site, crm, and social, creating a fun, period inspired 360 campaign.